An Advertiser and Comedian Talks about Marketing | Amogh Jain #TalkbackTuesday

#TalkbackTuesday number 56 – with Amogh Jain, and we talk about comedy, advertising, and personal brands.

Cover | Amogh Jain #TalkbackTuesday

Hi, and welcome to #TalkbackTuesday. This week’s interview is with Mr. Amogh Jain. See his interview below.

Talkback Tuesday is a weekly interview with everyday people. It is always inspirational to look into the life of another person and realize it is just as complex and large and confusing as your own.

Editor’s Note: I have always tried to make Talkback Tuesday easy and pleasurable to read. From this edition onwards, I am including an “In a glance” segment for the introduction and advice questions.


1. For the readers, who are you, what do you do, and what is your current side project?

By “profession” I am an online marketer. I have only been in this industry for a couple of years. I work for a startup-ish company called Bidmath and this is pretty much my only real work experience.

Speaking of side project(s), there have been a bunch of them that I have initiated but not followed through with the best of my efforts. Currently, I am working on an e-Commerce project with [a common friend, Navratan Jain] (www.divinedhaam.com).

This is an attempt to utilize my online advertising knowledge and Navratan’s entrepreneurial and business acumen to hopefully create a steady stream of income that would, in turn, fuel other side projects of ours.

Apart from this, I do a bit of writing for different mediums. A few months back I finally performed some comedy at an open mic event in Rotterdam.  That was particularly difficult because I had a very unfamiliar, international crowd.

In a glance: Amogh is an online advertiser, but also an entrepreneur and a budding comedian.

2. Talk to me about writing and performing comedy. What urged you to try it out, what excites you about it, and what is the thing that you find most difficult?

I feel like I’m part of a generation that was re-educated by standup comics and rock musicians. Most of the philosophy I have for life has been shaped by the musicians and comedians I follow. What excites me the most about comedy is the freedom to say anything you want.

Regardless of the content, it becomes a sort of this game where you have to keep your audience guessing what your punchline may be and surprise them with something outrageously funny.

I feel like I’m part of a generation that was re-educated by standup comics and rock musicians.

The most difficult part of comedy for me is understanding the audience. There are so many things that are hilarious in my head which would probably qualify as stupid or disgusting in most people’s opinion. So you need to establish a common ground with every kind of audience.

I feel like trying comedy was an appropriate medium for the thoughts I have. Most people who come for comedy shows are generally nice people who want to have a laugh and live life.

The whole experience of attempting to make people laugh on a stage and failing is quite humbling, to say the least.

3. Great. Talk to me about online marketing. Why’d you choose to specialize in that field, and what are you interested in accomplishing through this specialty? Where do you see yourself in say, 7 years?

Haha, this is an easy one. In a way, online marketing chose me.

Before graduating I was looking for internships in all different kinds of fields and found one in online marketing. To be honest, I feel like advertisers are the scum of the earth. [Some of them] essentially find ways to make unwanted things extremely desirable and exploit the really gullible people.

Silly Amogh and Navratan | Amogh Jain #TalkbackTuesday
Amogh doesn’t condone questionable behavior, not evident by the picture (with Navratan Jain).

I’m not saying every advertiser looks at things in this macro perspective. Some are probably just optimizing campaigns. However, some do see [advertising] in this light and continue to do it anyway and I am definitely guilty of that.

In 7 years, I’ll probably be pursuing philosophy academically or writing for a living.

But I just realized I could perhaps use this expertise to market products/information I am passionate about to people I feel will be positively influenced by it. That is how I would use advertising if I had to use it.

4. Fantastic. So as someone who understands ethical marketing and positive influence, what would you say are the 3 key things to keep in mind when marketing yourself and building a personal brand?

  1. I think first and foremost you shouldn’t consider yourself as a brand. A brand feels written in stone and resistant to change, which is not how people are or should be. I have been changing tremendously ever since I left home (for good or for bad). Perhaps the change could be a brand but that would mean you are obligated to change, which isn’t good either.
  2. Secondly, identifying your niche is essential. It is not possible to please everyone and not everyone wants to be pleased. So you must find your audience, people who believe in at least some of the principles you have.I love the example of my favorite talk show host Dave Rubin here (shoutout to [Navratan Jain] for suggesting him to me). He is a liberal but he has people all across the political spectrum on his show. His niche is logic. His audience and guests are primarily people who are open to new ideas and discussing them as long as they are logical.
  3. Thirdly, be open about your beliefs and intentions. As soon as your audience smells deception, they’ll put all that effort they used in appreciating you to ridicule you instead.

In a glance: Don’t consider yourself a brand. Identify your niche. Be vulnerable about your beliefs and intentions.

5. Great. Finally, what can you leave the audience with? What should they explore next?

Oh, people who are interested in a side project or anyone who is passionate about anything should definitely watch this piece of podcast glory.

Joe Rogan is a comedian, UFC commentator, bro-philosopher, hunter and Martial Artist and Dan Carlin is an “amateur” historian, creator of the Hardcore History Podcast.

In this podcast, both Joe and Dan talk about the struggles they had while pursuing their “side projects” and how they ultimately made it.


Thank you for reading Talkback Tuesday with Amogh Jain! What did you think of the interview? Leave your comments below.

Next, check out the previous interview from last Tuesday with Anuja Siraj by clicking on the image below. She is an author and a traveler, and she offers advice on how to write with passion and consistency.

Anuja Siraj | #TalkbackTuesday
Click the image to see the interview.