An Illustrator and Fur Parent Talks about Creativity and Design | Prateekshankar Dixit #TalkbackTuesday

#TalkbackTuesday number 61 – with Prateekshankar Dixit, and we talk about design, illustration and Juno the dog.

Cover | Prateekshankar Dixit #TalkbackTuesday

Hi, and welcome to #TalkbackTuesday. This week’s interview is with Mr. Prateekshankar Dixit. See his interview below.

Talkback Tuesday is a weekly interview with everyday people. It is always inspirational to look into the life of another person and realize it is just as complex and large and confusing as your own.


1. For the readers, who are you, what do you do, and what is your current side project?

Hi I am Prateekshankar Dixit, Experience Designer, Illustrator and Juno’s Dad.

Juno is my 4 legged baby. My current side project is illustrating our (Juno and I) life together.

2. Tell me about Juno. When did you get her? What does she add to your life? What excites you about your illustration project with her?

Juno was introduced to me through my friends, Sushant and Anita. She was a community puppy of 5 months of age.

One day when Sushant came home, he found that Juno was hit by someone on her spinal cord that rendered her paralyzed from the waist down. He rushed her to a hospital and got her admitted to a dog-care center.

After a month, there was no significant improvement in her condition and the care center asked her to be taken or they would have to put her on the streets due to overflowing cases.

This was when Sushant told me about Juno and her condition and requested me to foster her for a few months till they found her a forever home. It was the 2nd of Dec 2016.

I went to pick her up… I had not met her before this. The moment I picked her up, she peed on me. I hugged her that instant and decided to adopt her.

Illustration | Prateekshankar Dixit #TalkbackTuesday
Prateekshankar is an illustrator. Click the image to see more of his work on Instagram.

She has become the biggest reason of happiness and joy in my life today. We share a lot of beti-papa [Tn: daughter-father] moments. She argues for treats, and whines to be hugged.

She still cannot walk with her hind legs. We tried laser therapy, physio and hydro therapy too… I learnt a few physio exercises for her and have been giving her that for some time now. There is a little improvement now. She has started kicking her legs sometimes and wags her tail very faintly.

I have been illustrating [the process of] learning to be a single father to Juno (I stay alone). I tag those posts as #junoandpsd and share it on Instagram and Twitter.

3. That’s amazing. So when you say you’re an experience designer, what do you mean? What does your work entail and what satisfies you about it?

When Marketing and Technology go the omni-channel way, how does a good experience help a brand provide the best solution to its customers? This is the problem I am trying to solve, as part of my role in leading the User Experience Design at Urban Ladder.

I design their customer-facing Web and Apps, Internal digital tools and the in-store digital experience, including the AR/VR experience.

Today every consumer brand is focusing on providing users the best possible solutions through all its touch points (physical, digital, cognitive).

And thus I believe User Experience Design is no longer restricted to the confines of a digital screen, and that makes it challenging and satisfying for me.

4. Fantastic. So being both a creative and a furparent, what would be your 3 tips for infusing passion into your work? Additionally, what are your top 2 reasons for the reader to bring a pet into their life?

  1. Stop procrastinating, as much as you can. People are usually creative and have great ideas, but hesitate due to a few reasons, and I believe procrastination tops that list. And this is something that even I need to work on better.

  2. Genuinely care about 3 things – your work, people you work with, and the workplace. e.g. I hand out small handmade cards to folks at the office whenever they have achieved something or are celebrating a milestone in their lives. It lights up their face with a smile, and that really makes me happy. When you care about such small things, you automatically become more passionate.

  3. Always have a hobby other than your work and invest time in it. This surprisingly has a great effect on your work. Once there’s something you care about doing other than your work, it makes you a happier and more content person. This also becomes an escape from stressful times at work. And you can bounce back with more zest.

Juno | Prateekshankar Dixit #TalkbackTuesday
Dogs require as much care and attention as babies, and Prateekshankar is happy to provide it.
  1. The first reason for you to bring a pet in your life is your personal growth. This is the sort of love that is unconditional. You will understand what being a parent really means. And they will love you back more than you can ever love them. It will teach you to be more patient and caring, and you will just be a better person.

  2. The second reason is that you will change that little soul’s life. And you’ll be blessed for that. Just like you grow as a person, they will grow too and find a loving family.

In a Glance: Control procrastination. Care about your work and the people you work with. Have a hobby outside work. Take care of a pet because you will be loved unconditionally, and both you and your pet will grow.

5. Great. Finally, what can you leave the audience with? What should they explore next?

Umm… sing loudly or hum low, paint a painting or scribble a doodle. Experience all sorts of emotions. Consider adopting an Indian Pariah dog (they are the cutest).

You can follow my posts on Instagram(@psdixit) or Twitter(@psdixit09). I have a collection of poems that I’ve published, you can download a copy through Amazon: https://www.amazon.com/Love-Melancholy-Fountain-Prateekshankar-Dixit/dp/1973368897

Also, there was a video about juno’s story. You can see it here:
http://petsidestories.royalcanin.in/story/juno-the-healer/


Thank you for reading Talkback Tuesday! Did you enjoy it?

Next, check out the previous interview from last Tuesday with Aamir Lokhandwala by clicking on the image below. Aamir is a petroleum engineer and a personal friend. He spoke to us about curiosity and learning.

Cover | Aamir Lokhandwala #TalkbackTuesday
Click the image to see the interview.